The Boom of the Online Tutoring Industry in the United States

Technology evolution has brought with it transformations across industries. The education industry is no different. While at one point in time education or teaching was only assumed to be an in-person activity, it has changed with the advent of online tutoring. In definition, online tutoring refers to tutoring via a virtual/online environment or networked environment. Online tutoring services are cropping up almost everyday to make learning from home a reality.

The numbers also paint a similar picture. Estimates suggest that the global online tutoring market is expected to grow from $1.44 billion in 2020 to $1.63 billion in 2021. The compound annual growth rate is 13.2%. In 2025, the industry is estimated to reach $2.9 billion.

This surge is growth from 2020 to 2021 is also because of companies bouncing back to business after COVID-19. At the same time, due to COVID-19, the demand for online tutoring in the US and elsewhere is also increasing.

Online tutoring is largely divided into two types – mobile apps that have pre-recorded lessons/lectures using interactive medium and online tutoring platforms where students can register and get a personal tutor wherein classes are conducted online. The former is also called private tutoring. Private tutoring involves structured activities designed based on classroom teaching procedures in schools. The purpose is to improve a student’s school performance. In this teaching method, a student or small group of students are taught by a tutor. Private tutoring includes one-on-one educational help to school students and those aspiring for further studies. Even adults interested in learning can sign up for online private tutoring.

This increase in demand for online tutoring is happening due to several reasons. Firstly, it is highly efficient in providing lessons to students. Moreover, online tutoring is a flexible and convenient learning method making learning a more fun and less cumbersome task. In addition, along with teaching the concepts in an interactive and visual way, online tutoring also allows for paper solving and other tips and tricks that can help the students in the long run. As more people are acknowledging these benefits, the scope and demand for online tutoring is increasing.

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